Digital Reputation

As an internet user, your children will develop a digital reputation.  A digital reputation is the opinion that others will have of them as they access sites that they are members of or of sites their friends are connected to. Digital reputations are built over time and are based on a person’s ‘digital footprint’.

“This footprint is a collection of the traces left by someone’s activity in a digital environment—an accumulation of personal information, content shared or other data which can be accessed by other internet users.”

If your child’s footprint contains things they might later regret sharing—risky photos or open blog posts—it can have quite serious ramifications for their digital reputation. Their digital reputation is how people, including family, friends, universities, clubs, and future employers, might see them and make judgements about who they really are.

Online profiles can be viewed by anyone, including credit companies, real estate letting agents, employers, potential partners,  Your children need to be comfortable with what their material says about them to others – now and in the future.